DESIGN ORCHARD OPEN CALL

Are you a local brand looking to grow your brand further?

CALLING FOR APPLICATIONS

For more information, join us for our Open Call Briefing in February 2025.

WHAT WE OFFER

Basic tenure of one year at Design Orchard for all brands. After which a review of the brand’s performance will be conducted to decide if the brand can be extended for another year.

Capability Development Programme for both new-to-market and emerging brands.

Monthly events organized by Design Orchard to promote and profile selected brands, which will be curated based on the relevance of the brands to the event theme

ELIGIBILITY

Design must be original.
Brands must be local, defined as fulfilling all the requirements below:

The key designer(s) behind the brand shall be a Singaporean or Permanent Resident
The business entity of the brand must have at least 30% local (Singaporean or Singapore Permanent Resident) shareholding
The business entity must be registered or incorporated in Singapore and be physically present in Singapore.

BRAND APPEAL

BRAND STORY

Differentiation and relevance of brand – strength and appeal of the brand story that would increase competitive advantage, perceived value of brand and desirability among consumers

Element of Sustainability and Corporate Social Responsibility (CSR) - the extent to which the brand champions social causes and the use of sustainable sources e.g. environmental friendly materials in production and packaging.

SOCIAL INFLUENCE

Indication of Singapore or/and overseas markets’ interest based on brand’s presence on social platforms, engagement of followers and related press coverage.

MANUFACTURING
PROCESS

Socially responsible manufacturing practices

VISUAL
MERCHANDISING

Ability to maximise props to illustrate brand story or highlight product features

PRODUCT APPEAL

PRODUCT SIZING

Applicable only for brands under Fashion and Fashion Accessories categories

SEASONAL SALE

Capability of brand to provide seasonal offerings

PRODUCT OFFERINGS & RESTOCKS

Availability of multiple product types under the same category
Availability of different variants of the same product type (e.g. colour, size etc)
Ability to restock timely within a week from order request

QUALITY

Whether the product has quality finishing, durability and proper packaging.

CONNECT WITH US

Whatsapp | +65 9379 4725

MON-SUN: 10:30am - 9:30pm

Email | designorchard@sgfashioncouncil.org.sg

MON-FRI: 9am - 6pm